Advertising Strategy: Creative Tactics from the Outside/In | Book, Essay

Advertising Strategy: Creative Tactics from the Outside/In
Book details:
Pages: 389
Rating: 3.87

Original Title Advertising Strategy: Creative Tactics From the Outside/In

ISBN 1412917964 (ISBN13: 9781412917964 )

Edition Language English


Book description:

Written in an accessible style, Advertising Strategy: Creative Tactics From the Outside/In gets right to the point of advertising by stressing key principles, illustrating them, and then providing practical information students and working professionals can use. Unlike many books that focus only on advertising created for large consumer accounts, this text also covers business-to-business, in-house, and small agency advertising.Authors Tom Altstiel and Jean Grow provide students with a unique blend of real world and academic perspectives through their own personal experience as a working creative director and agency principal and an actively teaching professor at one of the top advertising programs in the country. "




Book Authors:

Tom Altstiel

Thomas B. Altstiel
---------------

Jean Grow

Jean M. Grow
---------------

Advertising Strategy: Creative Tactics from the Outside/In Essay




For a text book it was entertaining plenty. However, being a kid of the technological epoch in which media is pushed on us from babyhood I found it a small commonplace. I realize I am mildly more observant than the mean human, but I could n't understand the demand for repeat of things which obvious to me. It does hold some good points and it reads good, therefore the 3 stars.
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